Product Life Cycle Of Nike Air Jordan - 889 Words

2) Product Life Cycle Introduction Stage: During the introduction stage, the Nike Air Jordan one was a novelty in the marketplace as it was Michel Jordan’s first signature basketball shoe. Nike decided to go with penetration pricing strategy. They did this to help capture a large market share early on, by selling the Nike Air Jordan Ones for only $65.00 Compared to last years 2016 Nike Air Jordan one shoe release which costed $180.00, the original price of $65.00 for the exact same shoe was much cheaper. However, Nike needed to establish a customer base, which is why the shoe had a very low price. Growth Stage: Michel Jordan made a name for himself as he would continue to strive in the NBA (National Basketball Association),†¦show more content†¦Decline Stage: After two successful years of sales of the Nike Air Jordan One, Nike needed to decide whether they would drop the product, sell or license the product to another company, discount the product, regionalize the product, modernise the product or recommit the product. Nike decided to drop the Air Jordan one due to decrease of sales, and focused on the next Air Jordan model they would release which was called the Nike Air Jordan 2. 3) The Nike Air Jordan One was originally marketed through television and the internet. As talked about before, this product was banned by the NBA which gathered a lot of attention. The Nike Air Jordan especially gathered attention when Nike made a commercial explaining what had happened. Michel Jordan would continue to wear the shoes and would get fined $5000.00 every time he did so however, Nike would pay for the fines. Nike would market these basketball shoes through television commercials with celebrities, as it was the main platform back in 1980. Originally there were only eleven colourways released of the shoe back in 1985, however Nike decided to release it so many times since it was the shoe that started it all. The shoe was released at least fifty and continues to be released in numerous colourways. The quality of the entire shoes has increased due to the repositioning of the shoe. Originally the shoe was only worn to playShow MoreRelatedï » ¿Life Cycle with Air Jordan1487 Words   |  6 PagesLife Cycle with Air Jordan Introduction Air Jordan belongs to a famous international brand called â€Å"Nike† which is a pair of legendary shoes. 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Page 3 1.3 Nike Popularity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreWhy Trainers Are The Most Popular Shoes4015 Words   |  17 Pages Thesis statement we all know about trainers and there use in our day today life but ever wondered how did the trainers came in existence and how did they captured the market?, what brands were the first leading brands?, what factors helped the trainers market to grow?, how is it connected to celebrities and sports stars?, well that’s is what this essay is about :- HISTORY OF THE TRAINERS (sneakers) Introduction Here I am going to talk about the history