Anabolic Steroids and the High School Athlete Essay

Anabolic Steroids and the High School Athlete Anabolic steroid abuse has become a national concern among high school athletes. There has been a dramatic increase in the number of athletes using these performance enhancing drugs in high school almost double the number using since the 1980s. These athletes feel that steroids gives them the competitive edge that they think they need to boost themselves past the competition. Steroids have been used in bodybuilding and other sports since the 1950s. Nowadays, athletes from all walks of life use them. Its not uncommon for athletes such as bodybuilders, football players, boxers, sprinters, and especially powerlifters to use them on a year round basis. Some professional bodybuilders†¦show more content†¦Before I tell you about the users I want to give you a little background information on this illegal substance. Anabolic/androgenic steroids are synthetic substances related to the male hormone testosterone. These substances have two effects, the androgenic which is causing the body to become more male, even if the user is female and the anabolic, tissue building phase of the use. Most people who use steroids want the tissue building effect and so use steroids with higher anabolic than androgenic properties. Anabolic steroids are banned in most sports, any athlete found using them is usually suspended for long periods and stripped of any titles they m ay have gained while they were using steroids. Steroids come in two forms, either injectable or as tablets which are swallowed and which are broken down and transferred directly into the testosterone producing organs. Injectable steroids seem to cause less damage in men but the steroids in pill form may be less dangerous for women, as they do not damage the liver as much as steroids that are swallowed as pills. However, people using injectable steroids run all the risk associated with injecting any drug, that brings me to the effects steroids have on the body. First let me tell you about the positive effects that steroids posess for the successing high school athlete. They have a tremendous phsycological affect on the teenage mind. Just byShow MoreRelatedAnabolic Steroids: and the High School Athlete1528 Words   |  7 PagesAnabolic Steroids: And the High School Athlete Anabolic steroid abuse has become a national concern among high school athletes. There has been a dramatic increase in the number of athletes using these performance enhancing drugs in high school almost double the number using since the 1980s. These athletes feel that steroids gives them the competitive edge that they think they need to boost themselves past the competition. Steroids have been used in bodybuilding and other sports since the 1950sRead More Steroids and Sports Essay1324 Words   |  6 PagesSteroids and Sports Steroids, ever since their introduction into the sports world five decades ago, they have been a controversial issue (WebMD medical news). Anabolic performance dates as far back as the original Olympic Games. Today walking into any gym you will find some one who is using steroids or some kind of enhancement supplement. Anabolic steroids are so popular with athletes from high School level all the way up to the top. For the past fifty years, athletes around the world use steroidsRead MoreAnabolic Steroids And Steroids Use1525 Words   |  7 Pagesbeans and hype (Steroids and their). All of these words are slang for the illegal substance known more commonly as anabolic steroids and HGH (human growth hormone). The controversy surrounding anabolic steroids and HGH in sports has stormed to the forefront of the many problems that plague America today. Anabolic steroids are synthetic chemicals that mimic the effects of the male sex hormone testosterone. Some athletes seeking increased muscu lar strength and size abuse anabolic steroids (Ricki Lewis)Read MoreSteroids : A Lifestyle Of Cheating1639 Words   |  7 Pagesclear, beans and hype (Steroids and their). All of these words are slang for the illegal substance known more commonly as anabolic steroids and HGH, or human growth hormone. The controversy surrounding anabolic steroids and HGH in sports has stormed to the forefront of the many problems that plague America today. Anabolic steroids are synthetic chemicals that mimic the effects of the male sex hormone testosterone. Steroids promote increased muscle gain and muscle mass. Steroids are also highly addictiveRead MoreEssay about Steroid Use in People Everywhere 745 Words   |  3 PagesAnabolic steroids can weaken the body’s defenses against viral infections and cancers, even at doses much smaller than those used by cheating athletes. If they are weakened, viral diseases and tumors may find it easier to take hold in the body, potentially placing those w ho take steroids for prolonged periods at risk. Athletes have used these drugs for a long time, â€Å"Dr. Weatherby said, But now for the first time we were able to show that androgenic anabolic steroids have a seriously detrimental effectRead MoreA Lifestyle Of Cheating1512 Words   |  7 Pagesclear, beans and hype (Steroids and their). All of these words are slang for the illegal substance known more commonly as anabolic steroids and HGH, or human growth hormone. The controversy surrounding anabolic steroids and HGH in sports has stormed to the forefront of the many problems that plague America today. Anabolic steroids are synthetic chemicals that mimic the effects of the male sex hormone testosterone. According to Fox News,  ¬Ã‚ ¬Ã‚ ¬5% of middle school and high school aged- children have orRead MoreAnabolic Androgenic Steroids Is A Huge Problem Among Today s Athletes857 Words   |  4 PagesComposition Mrs. Vidden 14 January 2015 Anabolic-Androgenic Steroid Abuse in Professional Sports Anabolic-androgenic steroids are a huge problem amongst today’s athletes. The use of these drugs has been around for many years in sports. Understanding anabolic-androgenic steroids and why people take them is needed in the process of trying to eliminate them from professional sports. Also, players knowing and understanding how the negatives of anabolic-androgenic steroid use outweigh the positives will hopefullyRead MoreAthletes And Performance Enhancing Drugs1438 Words   |  6 PagesAthletes of all ages are always looking for that extra edge to excel in their sport. Living in a world filled with competition, this could be a challenge for certain athletes who want to progress and get to the next level. Many athletes have a strong desire for recognition and fame. Unfortunately, that makes some athletes who are determined to win at any cost, motivated to experiment with illegal substances even knowing the consequences. Being in sports that require significant strength and en duranceRead MoreEssay about Consequences of Performance Enhancing Drugs1509 Words   |  7 Pagescommitted suicide and it is believed to be from his consumption of performance enhancing drugs. As a young boy, Rob started to play little league, trying to match his favorite sport hero, and dreaming to make it to the baseball major leagues. Prior to high school, Rob was getting pushed by his coaches he had and scouts start to follow him to have him take supplements and more things that will help him gain weight compounds in other to build muscle in the training program. When Rob was 15 years old, he wasRead MoreSteroids Essay950 Words   |  4 Pages Steroids, what they are why people use them What are anabolic steroids? â€Å"Anabolic steroids are a group molecules that include the male sex hormone testosterone and synthetic analogs of testosterone† (Taylor,1991) Anabolic steroids are used by many people in sports today due to the rapid increase in muscle mass. Anabolic steroids are made synthetically and are very powerful. â€Å"Recent evidence suggests that there may be over 3,000,000 regular anabolic steroid users in the United States and most

Product Life Cycle Of Nike Air Jordan - 889 Words

2) Product Life Cycle Introduction Stage: During the introduction stage, the Nike Air Jordan one was a novelty in the marketplace as it was Michel Jordan’s first signature basketball shoe. Nike decided to go with penetration pricing strategy. They did this to help capture a large market share early on, by selling the Nike Air Jordan Ones for only $65.00 Compared to last years 2016 Nike Air Jordan one shoe release which costed $180.00, the original price of $65.00 for the exact same shoe was much cheaper. However, Nike needed to establish a customer base, which is why the shoe had a very low price. Growth Stage: Michel Jordan made a name for himself as he would continue to strive in the NBA (National Basketball Association),†¦show more content†¦Decline Stage: After two successful years of sales of the Nike Air Jordan One, Nike needed to decide whether they would drop the product, sell or license the product to another company, discount the product, regionalize the product, modernise the product or recommit the product. Nike decided to drop the Air Jordan one due to decrease of sales, and focused on the next Air Jordan model they would release which was called the Nike Air Jordan 2. 3) The Nike Air Jordan One was originally marketed through television and the internet. As talked about before, this product was banned by the NBA which gathered a lot of attention. The Nike Air Jordan especially gathered attention when Nike made a commercial explaining what had happened. Michel Jordan would continue to wear the shoes and would get fined $5000.00 every time he did so however, Nike would pay for the fines. Nike would market these basketball shoes through television commercials with celebrities, as it was the main platform back in 1980. Originally there were only eleven colourways released of the shoe back in 1985, however Nike decided to release it so many times since it was the shoe that started it all. The shoe was released at least fifty and continues to be released in numerous colourways. The quality of the entire shoes has increased due to the repositioning of the shoe. Originally the shoe was only worn to playShow MoreRelatedï » ¿Life Cycle with Air Jordan1487 Words   |  6 PagesLife Cycle with Air Jordan Introduction Air Jordan belongs to a famous international brand called â€Å"Nike† which is a pair of legendary shoes. Nike, Inc. is an America transnational corporation that has its own design and technology, and it’s mainly products is clothes, shoes, and equipment etc. The Nike shoes also is one of fortune 500 company, and the rank of Nike, Inc. is 126. (A Time Warner Company, 2013) Different Nike’s Product have unlike Life cycle, because of epidemic and seasonality of productRead MoreNke I2 Erp3187 Words   |  13 PagesNike I2 ERP Implementation Failure Case Study February 9, 2014 Shafer Minnick Morgan Correll Jeff Harvey Nike stands as the World’s leading producer of Athletic Footwear, Apparel and Equipment. As of 2013 they held complete ownership or joint venture in the following companies: ïÆ' ¼ Nike Brand ïÆ' ¼ Cole Haan ïÆ' ¼ Converse ïÆ' ¼ Hurley International ïÆ' ¼ Umbro Athletic Wear ïÆ' ¼ Nike Golf ïÆ' ¼ Jordan Brand This is a rather long and somewhat surprising list to many, based on some of these brands areRead MoreNike Erp1185 Words   |  5 PagesNike Case Study Nike roots trace themselves back to the 1950s with University of Oregon field coach Bill Bowerman. Bowerman was always trying to find a competitive advantage for his track runners and had the idea of a lighter show. He would late team up with recent graduate Phil Knight and create the first Nike shoe, â€Å"the Swoosh†, which debuted in 1972. Through the years, Nike would continue to create innovative sports apparel, expand into new markets, and challenge the way people look at athleticsRead MoreNike Innovation7976 Words   |  32 PagesNike Inc. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11, 2012 ------------------------------------------------- Executive Summary Nike, Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach, their relentless pursuit of improved athletic performance instilled a competitive spiritRead MorePrinciples of Marketing: Nike Inc9497 Words   |  38 PagesMARKETING MIX 11 Product 11 The Ansoff Matrix 13 BCG Matrix 14 Product Life Cycle 16 Price 19 Nike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct Marketing 24 Nike - Indirect Marketing (Wholesalers amp; Retailers) 25 Value added services – Intermediaries 25 Distribution strategies 25 Promotion 26 Nike’s promotional strategies 27 Communication Model 28 SWOT ANALYSIS OF NIKE INCORPORATED 30 Read MoreComparison Between Nike And Adidas1679 Words   |  7 PagesThe product I selected to research was sporting Apparel. The companies I chose are Adidas and Nike. The reason I chose these two is because they re both popular brand names around the world. Nike is base in the US and Adidas is base out of Germany. Nike and Adidas carries manufactures basically the same products. These companies offer similar products in comparisons to each other. Both of these brand s are well- know in households. The slogan for Nike is Just Do It is well-known aroundRead MoreMarket segmentation of the Nike company 3635 Words   |  15 PagesMarket segmentation of the Nike company Demographic  Segmentation Demography segmentation they include age, race, family income, and education level, among others.Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buyingRead More The Nike Co. Essay3243 Words   |  13 Pages NIKE 1.)Description of Nike. 2.)Definition of Total Quality Management and how Nike implements it. 3.)Definition of the Five Elements of Task Environment and how Nike. implements it. The company: 1-A brief history of the organization 2- Nike’s goals 3- Nike’s objectives 4-Markets 5-Size Compare theory with what we found Conclusion Ø DESCRIPTION Basketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the worlds number one shoe company andRead MoreNikes Imc Plan5035 Words   |  21 Pages1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.2 Nike Origin and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.3 Nike Popularity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreWhy Trainers Are The Most Popular Shoes4015 Words   |  17 Pages Thesis statement we all know about trainers and there use in our day today life but ever wondered how did the trainers came in existence and how did they captured the market?, what brands were the first leading brands?, what factors helped the trainers market to grow?, how is it connected to celebrities and sports stars?, well that’s is what this essay is about :- HISTORY OF THE TRAINERS (sneakers) Introduction Here I am going to talk about the history

Albert Bandera Free Essays

Albert Bandura has made great contributions to the field of learning and cognition. His finding formed the foundation of modern social learning theory. Bandura studies were base on observational learning or modeling (2013). We will write a custom essay sample on Albert Bandera or any similar topic only for you Order Now He believed that people learn by observing others, such behaviors, but not necessary by imitating or mimicking (2013) For example if you see a friend slipping on the wet floor, you would go around to prevent from slipping like your friend. Observing behavior is a form of information a person obtains, a process of learning to later recover when need it. It incorporates the basic principles of learning like attention, memory and motivation. Albert Bandura Bobo Doll experiment set principles on social learning. Through this experiment he observed 33 children, boys and girls. These children were then divided into 3 groups, each group watch a different ending of the video. The video was of a woman beating a Bobo Doll; she beat up the doll, threw it across the room, kicked it, and called it names. She was very aggressive towards the doll for no apparent reason. The first group watched a video that showed the person beating the doll receiving a reward after the behavior. Second group watched the person being punished for the behavior, and the third group watched the video with no consequences (2013). After watching the video the children were presented to a bobo doll just like the one in the video. All 33 children reacted aggressively towards the doll. The aggression varied on what video each children watched. The children that watched the person being rewarded were more aggressive; the aggression decrease with the children that watched the person being punished and aggression was neutral with those that watch the video with no consequence (2013). In conclusion to this study, Bandura explain the influence of observational learning. First is attention, in order for a person to learn he or she needs to pay attention, be focused (2013). If there is distraction the observational learning process will have a negative affect. For example a dancer learning a new step, while the dance master is howing a new step, Silvia notices her crush walk-in the dance room. Instead of paying attention to the new step, her attention is elsewhere. Second is retention, is the ability to store the information a person learns through observing, he or she obtains the information to later act on it (2013). Third, reproduction, which is the process of practicing on what the person learns from observing, likes performi ng the behavior. For example; after the dancer learns a new step by observing the dance master, she then practice the behavior, in this case is the new dancing step. Last is motivation, for a person to act the behavior learned after observing he or she has to be motivated. Reinforcements and punishments are actually important role in the process of motivation. For example, lets take Silva the dancer, she makes sure to learn the right steps to the dance routine because if she does the dance master will defiantly picker her to be at the show to perform the dance. Albert Bandera social learning theory has become popular in todays society, like entertainment, education, and especially in the media such as advertising. Bandura did not like how the media would use the observational learning theory because it was mostly used to show negative or violent behaviors that people would learn (2013). Fox example alcohol or cigarette companies use media to advertise their product. These companies use attractive models like role models that todays society look up to or are considered to be â€Å"cool†. Society watches these advertisements, they become amuse some act the behaviors, such as smoking or drinking because they think is the â€Å"cool† thing to do especially the youth. Albert Bandura theory brought great contribution to the psychology field, observational learning or modeling has very concepts process, but if you think about it is really just common sense. Observational learning or modeling would be use more for children because they have not yet developed right from wrong (2013). Is also away that a parent or just any adult can know how to act a certain way around children, because a child behavior always reflects his or her parent or role model. How to cite Albert Bandera, Papers

Resort and Spa Management for Global Financial - myassignmenthelp

Question: Discuss about theResort and Spa Management for Global Financial Crisis. Answer: The need and quest for establishing spas and resorts as part of leisure industry have been on the rise in the 21st century. It is evident that there is a boom in the spa industry over the past decade with an increase in the revenues amounting to more than $40 billion. According to the recent reports from the International spa association, it has been said that there are more than 150 million spa goers globally. The large size of the market makes it one of the most important leisure segments. Ironically, the spa industry lacks a market leader (Yu, 2016). The appreciation of spa industry due to the wellness and healing by the consumers has made investors develop an interest in the sector making the industry grow by double digits yearly for the past ten years. It is of importance to state that spa industry provides comfort for many coupled with natural sceneries such as beaches and parks. Over the past few decades, the hotel and spa industry had witnessed and evidenced tough and challenging times. The challenges are diverse due to the complexities posed by the global markets (Yu, 2016). In the below discussion, some of the challenges that affect the hotel and spa industry are highlighted. Also, the content states how the problems affect consumers. Challenges facing spa and resort industry Global financial crisis The financial crisis that has been witnessed globally is something that has crippled the hotel and spa industry. The declining bargaining power by the consumers as a result of continues inflation makes the prices of goods and services expensive (Asiatech, 2011). The amount of disposable income has reduced something that has, made consumers conscious of their buying and spending habits. As a result of a decline in the disposable income among consumers, they have forgone luxuries such as holidays due to the unforeseeable future demands and the unpredictability of events. For those that are new in the market and industry of hospitality, they have been forced to close their premises due to the increase in the operating costs as little revenue trickle in yet the running costs due to many employees continue to be a nightmare for many(Asiatech, 2011). It has been witnessed that many companies have lost a lot of money and others are caught up in massive debts in trying to cope with financial crisis. Some spas and hotels are even offering their rooms at a low price than expected. In fact, the prices are ridiculous so to speak of, 80% of the deal something worrying to the business owners. On the other hand, it is a relief for the consumers as a result of the reduced prices and great offers and deals. For resorts that have operations and business units in other countries benefit the most. It happens that different countries have varying economic phases. In the case that one country is experiencing recession and the other country is experiencing boom then it means that a spa will benefit if it has its operations in a country having a boom. It is through globalization that firms can diversify and mitigate risks. Also, if a resort has several branches in other places, then in the case that some of the units are making continuous losses, then it would be substantial for the parent spa to close the units that are making permanent losses. Competition Before the onset of the financial crisis globally, the hotel industry was experiencing a boom. It was evident that hotels were being opened on a weekly basis across the globe as compared to the past 50 years. With the recent competition for a market domination in a small market has made the industry a risky affair (Brey, 2010). Some reports have indicated the presence of deals that are staggering in particular days in various hotel booking sites. The deals assume various shapes and forms where clients are offered one nit free after booking two nights and also being offered free breakfast. Such offers serve to attract and have more clients by improving their experience in various hotels and spa. However, the looming competition has forced some of the businesses out of industry due to the inability to satisfy the demands of the industry. If there is an industry that is compelling is the hospitality due to the changing needs and preferences across the world (Yu, 2016). Firms have to acc ommodate the trends that are emerging to remain relevant in the industry. The emerging trends ensure fierce competitions among firms as very few can provide and implement the changes locking some businesses out of the market. A good example is the online booking that came recently, and most hotels have adopted such a trend. Those hotels and spa without websites where their clients can book online are viewed as of poor quality regarding services and also the products they offer (Brey, 2010). On the other hand, most consumers view online services as fast and efficient limiting the need to move and inspect the premises. Competition has led to innovations such as booking of hotels is accompanied with a touring agency reducing the need for the client looking for a means of transport in the case they are tourists (Yu, 2016). Also, most websites have been designed in such a way that there is information on different packages offered by the hotel and spa, such information is handy for the consumers (saviny partners, 2011). Such websites are designed so as they inc rease the competitiveness of the resorts and hotels. As for competition, it is for the resorts to improve their services by ensuring that new products are invented to attract new customers and also retain the existing ones. It is evident that there are more costs while trying to implement and develop some services (Cohen and Bodeker, 2011). However, there more benefits after implementation and development phase. For any resort to remain and compete strategically, then analyzing and conducting research to understand the needs and changes of consumers preferences is an important aspect. Services offered It is as a result of competition that there are numerous products and services offered by hotels and spas. There are advancements in the type of services and also the amenities and facilities at the disposal of the hotels and spas. In the past, there were moments when the only thing that was offered by a hotel was just a bed and a table. A wardrobe was available on rare occasions. With the recent advancements, resorts and spas that are rated two star now offer Wi-Fi, a gym, and television (Yu, 2016). Competition has taken things to a higher level making it the responsibility of the hotels and spas to offer such facilities for their clients. The big challenge is that in future clients will demand more regarding facilities something that will be an extra expense to the spas and hotels (Cohen and Bodeker, 2011). A good illustration is the world class spas, golf courses; nightclubs are facilities that are offered as standard services in hotels and spas. In the coming years to come things will assume a new course as the demands and needs will change as per that time. It is important to take note of the services offered by various hotels and spas as they can either make a good reputation for the spa or a bad name. The strength of social media is so powerful that it can destroy a reputation about the spa by people giving reviews. Some businesses have seen few customers as a result of bad reviews by customers in the social media platforms such a facebook and twitter. When people find such blogs in facebook and twitter, they will believe such messages and in return avoid visiting such hotels and spas. On the other hand, positive reviews about a particular spa in a social media influence more clients to pay attention and visit such places that have been praised by other people. Social media is something that spas and hotels do not influence yet it can cause either damage or build a reputation of a hotel. In the global market, it would be important for a firm to be innovative in the services it offers to have a competitive edge over its competitors. It is through offering new products that satisfy the consumers that a resort will attract many customers. It is necessary that a spa should develop customized products to suit individual needs of their customers. Tailoring services to various customers ensure that each person has their tastes covered. Trends in resort and spa With the economic climate that keeps on changing, resorts and spas have to be ahead in if they are to reap benefits associated with customers service and attain revenues both in the short and long run (Kaufman, Lashley and Schreier, 2009). Achieving a good performance in the market depends on spas paying attention to the trends, developing spa menus that reveal consumer desires (Henkin, n.d.). Having unique geographical locations around the world has made it difficult to maintain a constant stream of revenues. A shift has been evidenced as consumers show more concern towards wellness and health a move that has driven consumer needs. Such services involve increasing the levels of comfort through having spa procedures with medication and also having treatments (Murphy, 2008). The medical and health industries will gain from such collaborations with the spas and resorts. According to a recent delegation in international spa summit, it was recorded that there were huge opportunities for the preventive health sector as there is room for future growth. More focus has been drawn on medical spas and luxury spas. Many stakeholders showed interest in working with the healthcare to a great extent. In the delegates conference, it was also analyzed that most of the profitable ventures included healthcare and insurance regulatory among many other things. The consumers of this generation are more conscious of health aspects and are also being price sensitive a move that will strengthen ties between the s pas and the health sector. It is clear that spas continue creating constant awareness in wellness and future hospitals will have spa offerings. Environmental concerns are becoming an issue as a more proactive approach is being taken by the consumers. A spa that is eco-friendly is something that is not likely to disappear (Pizam, n.d.). The use of wood that has been recycled, electricity powered by the wind and having recycling bins in strategic areas are issues that have been on the radar of investors of spa who are now more sensitive to the environment. The green initiatives are gaining momentum in the field of resorts and spas. Consumers will demand attention to a green environment as a green spa revolution is already in place to ensure that consumers remain alerted on the issue of a safer and a cleaner environment. Consumers are also on the look for stress management services (Yu, 2016). The menus from spas should keep this trend in their mind. Such distressing services include yoga, relaxation massages, and meditation programs are on the increase and demand for such services in future will increase. Such help alleviates stress responsible for diseases such as ulcers and arthritis among other maladies. Many spas are now offering self-awareness programs aiming to help consumers charge both spiritually and mentally. In conclusion, it is evident that many challenges are threatening the growth and the success of the resorts and spas. Issues such as financial crisis have left many crippled in this century; almost every part of the world is experiencing a crisis that affects the economy. Also, the changing needs of consumers tastes and preferences are something that spas have to adapt and accommodate the trends. The trends and changes in the modern business atmosphere are forcing many spas and resorts to change their outlook to attract consumers and preserve existing clients. An issue such as awareness of a green environment is an important aspect that shows that spas and resorts are being socially responsible as a move to work with the consumers (Yu, 2016). Consumers want a safer environment that is clean and more secure for future generations. All that being said it is evident that spas have a challenge of keeping up with modern trends and have to ensure they remain relevant. References Asiatech (2011). Cite a Website - Cite This For Me. [online] Avaya.com. Available at: https://www.avaya.com/en/documents/top-_4_challenges_facing_hospitality.pdf?t=0 [Accessed 17 Aug. 2017]. Brey, E. (2010). Developing a Better Understanding of Resort Management: An Inquiry into Industry Practices. Journal of Hospitality Marketing Management, 20(1), pp.79-102. Cohen, M. and Bodeker, G. (2011). Understanding the global spa industry. New York: Routledge. Henkin, G. (n.d.). Spa Trends Now and In the Future, by Gary Henkin. [online] Hotelexecutive.com. Available at: https://hotelexecutive.com/business_review/2022/spa-trends-now-and-in-the-future [Accessed 17 Aug. 2017]. Kaufman, T., Lashley, C. and Schreier, L. (2009). Timeshare management. Amsterdam: Elsevier/Butterworth-Heinemann. Murphy, P. (2008). The business of resort management. Amsterdam: Butterworth-Heinemann. Pizam, A. (n.d.). International encyclopedia of hospitality management. Salehudin, M., Prasad, D. and Osmond, P. (n.d.). CHALLENGES TO SUSTAINABLE RESORT AND HOTEL DEVELOPMENT IN MALAYSIA. [ebook] Available at: https://www.ijbts-journal.com/images/main_1366796758/0063-Muhamad.pdf [Accessed 17 Aug. 2017]. saviny partners (2011). Challenges of the Spa Market Savigny Partners. [online] Savignypartners.com. Available at: https://savignypartners.com/2011/06/challenges-of-the-spa-market/ [Accessed 17 Aug. 2017]. Yu, L. (2016). The international hospitality business. New York: Routledge.