Community health nursing(strategies for community health promotion) Essay

Community health nursing(strategies for community health promotion) - Essay Example There are four phases identified in the program outline. Nutritional aspects are identified as the means to improve the health of the community as a whole. The roles of the community health personnel in the program are discussed. The stress is on the role of the community nurse, as the community nurse is required to play several roles, each of which is vital to the successful outcome of the program. In this manner the various aspects that go into the development of a program for improving the health of communities, as a part of efficient public health are discussed in the formulation of the program outline. The objective is to develop a program outline for promoting health in an economically disadvantaged community. In the process goals and objectives to encourage better health in the economically disadvantaged community would be identified. In addition two frameworks or models that influence community change towards the identified goals and objectives would be evaluated. Finally the role of the community health service worker in facilitating the program goals and objectives of health promotion in the economically disadvantaged community would be evaluated. 2. Relevance: Promotion of health in disadvantaged communities is becoming more relevant, as disadvantaged communities around the world are on the increase, and found to have very poor health parameters in comparison to their more prosperous counterparts (Heath & Haines, 2000). Therefore, for two reasons it becomes important that efforts be directed at disadvantaged communities to increase health awareness, and better health parameters. The first reason is that societal equality norms demand that these communities not be left out in the advantages that developments of science and technology have given humankind in the understanding of the nature of diseases and

Entrepreneurship College Essay Example | Topics and Well Written Essays - 1250 words

Entrepreneurship College - Essay Example For the success of any creative industry and economy certain factors are very important. They are personal factors, cultural factors, economic factors and social factors Creativity is one of the essential qualities of successful entrepreneur. Creativity refers to doing something in a different way or introducing some new ideas. It is a unique quality of some individuals. "Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others." (Franken). Creative industry is nothing but the industry that involves some kind of creativity. Creative industries include advertising, music, crafts, art, design, computer software, television, video games, radio, publishing industry, copy writingetc. Creative economy refers to that economy generated and sustained by all the creative industries put together. Creative economy contributes much to the economic development of any country. There is very little chance of the creative industries becoming irrelevant or going out of fashion. Creative industry is an economic sector which is one of the major contributors of national income of most countries. There are millions of people working in the creative industries and it can safely assumed that there will be high increase in the employment opportunities in these industries in coming years. 5% of the GNP in European Union countries is contributed by creative industry. Its growth rate is also very high. (Working papers series: crating industries in Vienna: development, dynamics and potentials 200

What Should Medicine Do When It Cant Save Your Life Essay

What Should Medicine Do When It Cant Save Your Life - Essay Example Atul Gawande sees hospice as a morphine drip. It serves as a way to minimize the terminally ill patient’s anxiety on death and provides the family with opportunities to accept and seize every important moment that can make it easier for the patient and family to accept the natural course of faith resulting from the disease. I do believe that hospice care has relatively high importance with the families of patients suffering from terminal illnesses, not only that it addresses the sufferings that are bound to be experienced by the patient but also some observations indicate that hospice care prolongs the survivability. Creed refers to patients that are in a situation in their life wherein they have already understood that they have a have a fatal illness however they do not fully consider it as a condition which will end up in their demise. There are various approaches, some of which may not be applicable to other patients. This is primarily due the differences in the character of each individual. However, Dr Creed is able to effective apply this approach to patients. Instead of explicitly conveying a notion of being sorry for the condition of the patient, Creed says to her patients that she there to make their life better and that they have a lot of time to waste, given such condition. Dr Block focuses more on helping the patients identify what is most important to them and provide them with information and advice on the best approach that could help them address the salient activities that would the most impact on those important matters that the patient pointed out.  

Harley Davidson Essay Example for Free

Harley Davidson Essay We fulfill dreams through the experiences of motorcycling, byproviding to motorcyclists and to the general public an expanding lineof motorcycles, branded products and services in selected marketsegments †Vision Statement says: â€Å"Harley-Davidson is an action-oriented, international company, a leaderin its commitment to continuously improve [its] mutually beneficialrelationships with stakeholders (customers, suppliers, employees,shareholders, Government, and society). Harley-Davidson believes thekey to success is to balance stakeholders’ interests through theempowerment of all employees to focus on value-added activities. PROPOSED MISSION To be branded as the best motorcycle available in the world. PROPOSED VISION The best quality motorcycle, motorcycle products and financialservices will be provided world wide is the commitment of Harley-Davidson. Customer satisfaction is our motto and the Harley-Davidson customers can experiencethe taste of reality of motorcycle dreams by relaying their satisfaction on us. Harley-Davidson is dedicated to use the advanced technology to produce the most superior motorcycle in domestic and international markets. Stay competitive and continuegrowth worldwide remain profitable and survive is our philosophy. Employees of Harley-Davidson are the foundation of the company and they are the driving force behind the Harley-Davidson name. The total team effort of Harley-Davidsonemployees is devoted to fulfilling dreams of customers and we believe that there is nota motorcycle riding experience like a Harley-Davidson’s. Excellence is our pushthough our Harley-Davidson bar and shield logo that says superior quality. Honestyand customer loyalty and these morals are the heartbeat of Harley-Davidsonorganization. Harley-Davidson do our part in supporting all environmental laws in every country we do business. Determination and commitment is the place whereHarley-Davidson intends to stay EXTERNAL ANALYSIS PESTLE   Harley-Davidson is one of the most admired and recognizedcompanies in the world today. Academy of Motorcycling for those interested in learning to ride amotorcycle. â€Å"Riders-Edge† the motorcycling academy of Harley-Davidsonintroduced more than 1000 aspiring motorcyclists to the sport in2000. Average purchaser of a U. S Harley-Davidson motorcycle is amarried male in his mid-forties. Average purchasers of a U. S Harley-Davidson have a householdincome of $78,600.   Over two thirds of the sales of Harley-Davidson motorcycles areto buyers with at least one year of education beyond high school.   30% of the Harley-Davidson buyers have college degrees.   Only about 9% of Harley-Davidson U. S retail motorcycles are towomen. Confidence in economy is directly proportional to the purchasingof consumer items.   Repeat business is strong as about 42% of motorcycle purchasershave owned a Harley-Davidson previously. U. S Government and People are considering Harley-Davidson asan American icon.   Opportunities in emerging economies [India, China] but uncertainoperating situations. A new assembly facility opens in Manaus, Brazil, the firstoperations outside of the U. S, reduces taxes, make them moreaffordable to a larger group of Brazilian customers Harley-Davidson is one of the main manufacturer and user of V-ENGINE configuration. Harley-Davidson’s have a wide variety of products according toStandard, Performance, Touring custom. Harley-Davidson is facing some legal problems in Asian countries,in India there is 60% tariff and various other taxes will cause theprice of the bike to double.   Noise pollution and some emission standards of Harley-Davidsonbike is not up to the level of some countries across the globe. Five Forces ? Internal Rivalry. Four major competitors are mainly concentrated on theseheavyweight motorcycle segments: in addition to Harley-Davidson the other three are Yamaha, Suzuki, Honda all are Japanese companies. Some of the major competitors of Harley-Davidson have largerfinancial and marketing resources and are more diversified(Example: Yamaha, half of its revenue is only from motorcycles).   Polaris (American snowmobile/ATV manufacturer) producer of â€Å"Victory† motorcycles priced its motorcycles below the Harley-Davidson motorcycles.   Strategic alliance between Suzuki and Kawazaki in the areas of product development, design, engineering, and manufacturing of motorcycles, this alliance strengthened both companies’ globalmotorcycle businesses.   Honda, the main competitor of Harley-Davidson in U. S eat upsome market share of Harley-Davidson. ? Potential entrants   Entry barrier is very high is this segment, because this segmentneeds a lot of capital investment and the industry is on amaturity stage, so that there is only four main competitors. The economies of scale are low in this segment, which is thereason why there are only four major players.   There is some small scale producers, who are making thesecustom made motor cycles but the amount of their production isnot at all a threat for Harley-Davidson, and they are increasingthe interest of motorcycles among the general public. Substitute products. Harley-Davidson has a wide span of suppliers, so that if onesupplier attempted to increase the price, they can easily switchto the alternate suppliers without any problem in production.. ? Power of Customers   Consumers of Harley-Davidson motorcycles are individualcustomers, so that they can’t seriously affect Harley’s financialposition.   The numbers of dealers around the globe are also less and theyare also dependent to the individual customers, that can’t affectHarley-Davidson’s financial position. OPPORTUNITIES ? The European demand for Harley Davidson is the highest in theinternational market and represents the single largest motorcyclemarket in the world. Women and younger riders are increasing becoming interested inbikes ? The international heavy weight market is growing and is nowlarger than the U. S. heavyweight market ? Market share increasing in Europe and Asia for the last two years ? Increasing demand in US markets for bikes ? Customers value quality parts THREAT ? Harleys ongoing capacity restraints caused a shortage supply anda loss in domestic market share in recent years ? Harleys average buying age is 42 years old and increasing? The European Union’s motorcycles noise standards are morestringent than those of Environmental Protection Agencies in theU. S and increased environmental stand ? Some competitors of Harley Davidson have larger financial andmarketing resources and they are more diversified ? Environmental protection laws ? Buell division needs to continue to produce a quality motorcycleunder Harley’s brand name. EFE MATRIX Key external factorsWeightRatingWeightedscoreOPPORTUNITIES The European demand for Harley Davidson is the highestin the international market and represents the singlelargest motorcycle market in the world 0. 1540. 6 The international heavy weight market is growing and isnow larger than the U. S. heavyweight market 0. 1540. 6 Women and younger riders are increasing becominginterested in bikes 0. 130. 3 Market share increasing in Europe and Asia for the last twoyears 0. 130. 3 Increasing demand in US markets for bikes 0. 120. 2 Customers value quality parts 0. 02510. 025 THREAT Harleys ongoing capacity restraints caused a shortagesupply and a loss in domestic market share in recentyears 0. 1540. 6 Harleys average buying age is 42 years old and increasing 0. 130. 3 The European Union’s motorcycles noise standards aremore stringent than those of Environmental ProtectionAgencies in the U. S and increased environmental stand 0. 02530. 075 Some competitors of Harley Davidson have larger financialand marketing resources and they are more diversified 0. 02520. 05 Environmental protection laws 0. 02540. 1 Buell division needs to continue to produce a qualitymotorcycle under Harley’s brand name 0. 0510. 05 TOTAL 1 3. 2 CPM HARLEYHONDAYAMAHACRITICALSUCCESSFACTORSWeightRatingWeightedScoreWeightRatingWeightedScoreWeightRatingWeightedScore Advertising 0. 1540. 60. 230. 60. 1540. 6 Product Quality 0. 1540. 60. 0530. 150. 02530. 075 PriceCompetitiveness 0. 110. 10. 1530. 450. 2530. 75 Management 0. 02530. 0750. 0340. 120. 0520. 1 FinancialPosition 0. 120. 20. 1440. 560. 33531. 005 Customer Loyalty 0. 1540. 60. 0620. 120. 1520. 3 GlobalExpansion 0. 02530. 0750. 0540. 20. 0230. 06 Market Share 0. 320. 60. 3230. 960. 0220. 04 TOTAL1 2. 851 3. 161 2. 9 Inventory Turnover = Sales / Inventory of finished goods=4624/208=22. 23Fixed Assets Turnover = Sales / Fixed Assets=4624/2194=2. 10 Total Assets Turnover = Sales / Total Assets=4624/4923 =0. 93Accounts Receivables Turnover = Annual Credit Sales / Accountsreceivable=4624/1114=4. 15Average Collection Period = Accounts Receivables / (Total creditsales/365)=1114/(4624/365)=1114/12. 66=87. 99 PROFITABILITY RATIOS Gross Profit Margin = (Sales – COGS) / Sales=(4624-3070)/4624=1554/4624=0. 34Operating Profit Margin = EBIT / Sales=1149/4624=0. 25Net Profit Margin = Net Income / Sales =761/4624= 0. 16Return on Total Assets ( ROA ) = Net Income / Total Assets= 761 / 4923= 0. 15Return on Equity ( ROE ) = Net income / Total Stock holdersequity = 761 / 2958= 0. 26Earnings Per share (EPS) = Net income / Total stock holdersequity = 761 / 302= 2. 519Price Earning ratio =Market price per share/Earningper share=39. 11/2. 519=15. 526Growth ratioSales=Annual % growth in total sales=(4624-4091)*100/4091=13. 029Net income=Annual % growth in profits=(760-580)*100/580=31. 034 STRENGTHS ? Net income of 2003 was $760mn, its more than 30% ascompared to the previous year 2002. ? The standard and performance segments of Harley Davidsonmake up 70% of the European heavy weight motorcycle market ? Harley-Davidson operates in two segments: Harley-Davidsonmotorcycles related products and HDFS (Harley-DavidsonFinancial Services). ? Harley-Davidson is the only major American heavyweightmotorcycle manufacturer. ? Strong brand name. ? The HOG (Harley Owners Group), which have a 7,50,000members world wide is the industry’s largest company sponsoredmotorcycle enthusiast organization. ? Buell Riders Adventure Group (BRAG) was also formed recent ? Customization of the bikes, this is Harley-Davidson’s majorrevenue maker. ? Harley-Davidson have a good marketing division and its dividedas dealer promotions, customer events, magazine and direct-mailadvertising, and public relations. WEAKNESS ? High price ? Harley-Davidson has problems in gaining more market share insome European countries (That’s one of the main markets forHeavyweight motorcycles outside U. S). ? They didn’t yet start its sales in India, one of the biggest markets. ? Required production is not met, analyzing the future of Heavyweight motorcycle market IFE MATRIX STRATEGY RECOMMENDATION IMPLEMENTATION: ? MARKET PENETRATION ? Get some more market share from the existing market, like U. S,U. K, and Japan etc through more marketing techniques likeadvertising. Harley-Davidson has a good brand name so it’s easyfor them to eat up the competitor market share if they canprovide some more customer benefit. ? Competition is high in this segment mostly in U. S so marketpenetration can be a good choice for the company. ? Expand the HOG (Harley Owners Group) to Asian countries, if thecompany can provide the customer satisfaction that they areproviding to the U. S customers to the Asian customers they canincrease the sales. ? PRODUCT DEVELOPMENT ? Younger generation and female are now coming to this segmentso expand the motor cycle segments to younger generation andfemales. ? In Europe they can increase or expand the Buell’s market shareby introducing new motorcycles. ? MARKET DEVELOPMENT.

Marketing Strategy Of Newspaper Education Essay

Marketing Strategy Of Newspaper Education Essay Marketing environment of today is not only competitive but equally volatile. Therefore the organizations have to put in everything into it not only to survive but to gain competitive edge. The advent of globalization has placed every premium on organization to shift their focus from competitive advantage to sustainable competitive advantage. It thus becomes important for organization to devise strategy on how to survive. Strategy is a long term plan of action designed to achieve a particular goal such as competitive advantage. It reflects the values, expectation, and goal of the organization. To achieve marketing objective of profitable satisfaction customers need, for an organization in high-growth moderately competitive market along with economic growth, a well-developed marketing strategy is required. Such strategy considers portfolio of product and takes into account the anticipated moves of competitors in the market. Marketing strategy Marketing strategy is process of organization to concentrate it limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage with the ultimate goal of customer satisfaction. It is a method of focusing an organizations energies and resources on a course of action which leads to increase sales and target market. Marketing strategy is a wide term which combines product development, promotion, distribution, pricing relation dominance. Marketing strategy is a written plan which combines product development, promotion, distribution and pricing approach that will be achieved within a stated time frame. It determines the choice of the target market segment, positioning, marketing mix and allocation of resources. Marketing strategy is a process of selecting and analyzing a target market and creating as well as maintaining an appropriate marketing mix that will satisfy the target market. It is a long term plan to achieve certain objective. A marketing strategy is therefore a marketing plan to achieve marketing objective. It is detailed planning involving marketing research and then developing marketing mix to delight the customers. Developing strategy involves establishing clear aim objectives around which the framework for policy is created. Having established its strategy, an organization can then work out its day-to-day tools and tactics to meet the objectives. Marketing thus can be seen as the process of developing implementing a strategy to plan co-ordinate ways of identifying, anticipating satisfying customers demand in such a way as to make profit. It is the strategic planning process that lies at the heart of marketing. It helps in integrating an organizations marketing goals, policies and action plan into a cohesive whole. THE TIMES newspaper Position: The Times is a Uks leading news paper covering national news. For much of its history it has been regarded as Britains newspaper of the record is preserved in the British library. The Times began publication in 1785. At that time it was called as Daily universal Registered. Published in broadsheet for over 200 years, the newspaper switched to the tabloid format in 2004 in an effort to better serve the younger reader and to appeal to commuter using public transport. This newspaper is owed by News Corporation; originally an Australian company reincorporated in the US in 2004 and moved its headquarters from Adelaide to New York city. The Time is the original times newspaper, leading its name to many newspaper around the world, which include The Newyork Times, The Times Of India, The Times Of Malta, The Irish Times. The newspaper covers the price in UK is 90ps on weekday and 1.50p on Saturday 2pounds on Sunday which termed as The Sunday Times. History of the news paper: The Times was founded by John Walter on 1stJanuary 1785 as The Daily universal Registered, with Walter in the role of editor. Walter change the title after 940neditions on 1stjanuary 1788 to The Times. In 1803 John Walter handed over the ownership and editorship to his son of the same name John Walter sr. since then the ownership and editorship passed on to many. The Astor family sold The Times to the Canadian media entrepreneur Roy Thomson in 1966. Thomson merged The Times with Sunday times to Times newspaper limited, a subsidiary of news international. News International is entirely owned by the News Corporation group, headed by Rupert Mrdoch on 3rdmay, 1966, The Times began printing news stories on the front page on the paper. The front page had previously been dedicated to advertisement and paid announcement, which had contributed significantly towards the cost of producing the newspaper. The times were closed down from 1stdecember 1978 to 12thNovember, 1979, due to industrial dispute between the Thomson Corporation and print Unions. No times newspaper was printed during this period. Since then the newspaper is printed from Monday to Saturday in compact tabloid formats as of December 2008, it has an average daily circulation of 6,00,962 copies. Long considered the UK newspaper of the record, The Times generally seen as a serious publication with high standard of journalism. The British Business Survey 2005 named The Times as the UKs leading daily newspaper for business newspaper. Importance of strategy in marketing newspaper. Newspaper is unique business and in that competition is the minute-by-minute battle. News is something you dont already know. With net able to supply the information almost instantly, newspaper has little choice but to put everything they publish everyday up on the internet in the hope to keeping people on their site and returning to their site the next day. Strategies for marketing the newspaper have evolved over the years as the concept of cost per unit of circulation, with its inherent incorporation of cost per order and retention, has taken hold. More recently, acceptance of tiered subscription pricing strategies and the valuation of subscribers based upon advertising revenue have added another level of complexity and opportunity. The Times as a newspaper has adopted various marketing strategies to be in competition and to satisfy its reader and also to attract the new reads. Some of the various strategies adopted by The Times. The marketing strategy of the Time as leader in the market was significant in the year 2003 led the times to revolutionize the newspaper industry by lunching the compact version of paper. The strategy of redesigning the paper from broadsheet to compact version was born out of the recognisation that with long working hours, extensive commuting habit many media source there was a need for quality news in a convenient size. Initially the compact version of paper was launch in London with TV postal campaign targeting the busy professionals on move. The campaign idea was rooted in consumers truth, the commuter experience of trying to read broadsheet on train in rush hours. The campaign stressed the benefit of the new compact by illustrating how inconvenient the broadsheet can be. The Time was the forefront of the compact version movement and this vision was rewarded by a significant growth in circulation readership. The Times has enjoyed a substantial circulation increase since the launch, with sales growth in an otherwise declining market. All communication was united by the campaign endline,Its not big but it is clever. The Times adopted the strategy of introducing new innovative ideas for increasing its readership. The Times was the first to launch sport handbook, now produces eight each year covering football, rugby, formulaone,golf,tennis athletic . The main aim of this move was to attract people with high interest in sports (sport fans). Over last 2years The Times commitment to sport has developed significantly with an all star line-up writer from across the sporting spectram. Times also sponsor various activity which includes Sky Business news and The Times bfi London Film Festival for which the newspaper is the lead sponsor. The Times also has a strong portfolio of dedicated sections throughout the week. Screen on Thursdays, a stand-alone film section, which carries the latest film reviews, industry news and gossip. On Friday, Bricks and Mortar presents the latest facts, figures and fantasies from the world of property. Also new in 2003 was the relaunched Saturday Times which included four new sections. The Knowledge, a weekly insiders guide to life in London, The Eye, a guide to whats on the big and small screens, Weekend Review, the intelligent read for high and low brow culture, and Body Soul, a supplement dedicated to health and well-being. Body Soul is the only section of its kind in the UK newspaper market. Promotion strategy of TheTimes The Times promotional strategy is to work closely with branding activity to reinforce the values of the product. As the brand campaign continues to focus on re-appraisal through key editorial areas such as sport, entertainment and health and well-being so too will the promotions. The Times promotional activity has traditionally been communicated through combination of TV and Radio advertisement which ensure targeting specific audience. A second element to The Times promotional strategy is developing and fostering alliance with appropriate partners. For promoting their newspaper The Times for the first time in 17 years replaces its current tagline for The Sunday times as Sunday paper will launch to coincide with papers full color redesign. It will be supported by 3million TV, press outdoor ad campaign. This is mainly done to focus on the diversity of Newspapers audience. According to director of the paper, this marketing strategy will help the newspaper to build customer loyalty rather than encourage one-off sales. According to companys marketing sales director vanneck, the main basing marketing for Sunday times on the reason that people will buy it week-in week-out .they will sail the newspaper on the brand, content, the sub-brand. This will help the paper to build the brand loyalty. Pricing strategy: In the era when free newspaper are booming, paid -for newspaper are reconsidering their pricing strategy. Pricing is a key strategic tool in the battle for increased circulation. Different strategies are adopted by the newspapers to increase readerships loyalty and profitability. Over the period of years the times followed the various pricing strategy to compete with its rivals such as the guardian, the independent, the telegraph and many more. In early 90s the times as a market leader in the industry followed a predatory strategy. It reduced its price, the managers were of the opinion that this will help in increasing demand elasticity over a period of time and it would eventually rise sufficiently to componsatefor the price cut. This price cut strategy helped the times it increase its market share among other newspapers. In June 1994 the telegraph reacted to the growing share of market for the times by cutting its price and the independent followed. The Times soon responded to this by cutting its price further, although price settled down at slightly higher level soon after. By July 1998, the times price was 35p while that of Guardian ,the telegraph and the independent were 45p.THE TIMES sales was almost double than that of its competitors. This relative position stayed more or less unchanged for next five years. By 2002 there was slight decline in overall market for UK broadsheet. The sales of the times were running jus t over 7, 00,000daily. The decline in the newspaper ,market was mainly because of growth of internet and 24 hours TV news channels. The nature of competition changed, as a result the price competition took back seat and the times, raised its price to 60p in 2005. Along with this it introduced a new format for their paper, this increased the sale to about 6, 60,000 per day. In 2007 the time further increased its price by 5p and was priced at 65p without having any effect to its daily sales figure. The aggressive pricing strategy adopted by the times has a long lasting effect on sale pattern of UKs newspaper industry. Distribution channels: Newspaper have a unique characteristics in that they are delivered to approximately 54,000 retail outlet worldwide every day, the content changes substantially from day-to-day and the demand for them will expire by lunch time on the day of the sale. Although some other product s might share one or two of these characteristics their combination in newspaper means that the process of getting this product from supplier to consumer is substantially different from other in the industry. As a result newspaper have a distribution system that is dedicated to that one product. Unlike supply channel for many product, which are retails driven, the supply chain for newspaper is publishers led. Publishers appear a strong degree of influence over pricing volume nature of services Newspaper publisher print their newspaper by using print centers which are owned by the publisher directly or other provide printing services to publisher on agency basis. This newspaper prints are than supplied to wholesalers from there to retailers and finally to the consumers. In addition to delivery by wholesalers, some newspaper are supplied directly to consumer through subscription. The Times to reach to its customers directly, comes up with various subscription issues such as UK paper subscription, US paper subscription, E-paper subscription, overseas subscription, Times Archives etc. It also offer various discounts and offer on various subscription. Sometimes it gives gift vouchers along with subscription to attract the readers. Not only this the times also offers complimentary membership to culture+, an art and entertainment program exclusive to subscriber of times and Sunday times. Some of the highs of this subscription includes free admission to hundred of galleries, museums and historical houses priority booking for the most of the talked about plays and shows exclusive offers from sky etc It also offers various discounts to students for their subscription. SWOT ANALYSIS OF THE TIMES; SWOT stands for strength, weakness, opportunity, and threats, and it is one of the important tool to highlight the business present situation and where it could be in future. It is a strategic planning which specify the main objective of business and identifies the external and internal factors that are favorable and unfavorable for achieving the goal and objective of particular business. It mainly focuses on Strength: attributes of business those are helpful in achieving the objectives. Weakness: attributes of business those are harmful in achieving the objectives. Opportunities: external conditions those are helpful in achieving the objectives. Threats: external conditions those are harmful in achieving the objectives. Strength: strength of the business are positive element. It gives business edge over the competitor. The main strength of the times as newspaper are Being a market leader, it has a key to their success as it boosts reputation in the market. Its marketing strategy has proved to be effective. The Times has an extensive customer base which is major strength regarding sales and profits. The Times has competitively high percentage of market share among other newspapers. Weakness: weakness of a business is something which is needed to be improved as it may have negative impact on the business. Reputation is important for the times as market leader. So it is important for it to come up with new product and services from time-to-time to be in the competition. Charging for their content on internet may have negative effect on their business. Opportunity: These are external factors, changes, trends, or needs that could help the business to evolve and grow. For the time there are ample of opportunities available such as Capturing new market by offering new product such as overseas subscription, sports handbook etc can help the times to increase its readership. It can expand its online presence by improving and providing wide range of services through their websites. Forming strategic alliance could help the times to raise its circulation and increase its readership. Expanding product line can also help the time to capture major market share among its competitors. Threats: These are external factors which may restrict, damage, or put the business at risk. These are factors which are outside companys control and may prove harmful for growth. The possible threats that can affect the times newspaper are Price war between the competitors may unsteady the pricing strategy of the times Raising operation costs could be the major downfall for the times as it affects the overall profits of the business. Many free journal available can affect the readership of the paper at large E-business strategy of newspaper industry; Once the strong print business sector, newspapers are now struggling with declining circulation, shrinking classified advertisement and proliferation of competition. But despite of significant challenges, the industry also finds itself at a crossroad that presents significant opportunity for this business to evolve and grow. In past few years a number of interesting trends emerged, one of the most significant being digital media publishing and online monetization. Internet effect on newspaper is uninterested, how to accommodate the digital age remains one of the industrys key dilemmas. Now the industry is changing the marketing strategy and the emergences of digital media from wireless device to e-reader to social network, almost all newspaper have their own website. Both TV internet bring news to consumer faster n in more visual style than newspaper. This competing medium also offers opportunity to use moving image and sounds. This print business sector recognizes the opportunity of going global and continues to invest in growth by taking the advantage of digital media. News is something you dont already know but with net able to supply this information almost instantly, newspapers have little choice but to put everything they publish everyday up on internet in the hope of keeping people on their site and returning to their site next day. Popularity of newspaper website depends up on the content of the site. Normally the content of the website is splinted in to six areas which includes The news stories After week though- this are archive stories Columnists opinion pieces E-mail services giving people a concise rundown of stories that are likely to interest them direct to their inboxes Digital facsimile of printed Newspaper Finally there are add-ons crosswords, competition games the likes. E-business strategies of the times; The times group has used a variety of online strategies to increase their online readers. In September 2008 they commissioned to build a James Bond themed Microsoft entitled Be a bond baddie The main aim of the move was to promote Times online coverage of James Bond on their website give added value to PR of the time raise awareness for Times online readership generate large amount of traffic repeats visitors. Times online were thrilled with the result interim of traffic uptake application. Not only this Times online entered into editorial initiative aimed at improving spellings for school Childers around UK. This program was launched as their educational initiative with the aim of attracting peer group. The main objective behind this program was to uplift the Times circulation, to contribute to establishing The Times as a market leader in education. the result was successful as number of registration exceeded expectation site continues to experience the high volume of traffic with over 50,000nviews since launch. Times Online, the website of the Times Sunday times has launched a global internet edition. Most overseas visitors to the website are directed to new paper as a default view which rebalanced away from domestic content will feature more foreign news comments. UK readers are able to switch back forth between the two editions. According to times editor, Robert Thomson, going global was an important movement in the long distinguished history of paper Its primary aim is to give a traditionally less parochial front page (peter Bale, online editor of times) This strategy of going global was adopted with the intension of capturing the worlds market developing a reader loyalty. With growing competition the newspaper is coming up with different strategy to capture major market share by increasing its readership. The Times is launching an internet television services. It now has a news agency style video feed which is a starting point for broader introduction of video service. It will help in generating more content will help in becoming village seqarefor videos. It will also invite reader to send their video to the news site will add future texture by providing link on the site. This will help the reader to get more reliable information on video. Not only is this to attract the reader The Times planning to launch separate website for its Sunday edition The Sunday Times. This website will be available to reader by the end of this November. Newspaper industry very well incorporated the technological changes in their business. Having website has helped in increasing its readership significantly. But the cost of having such website is quite high. The struggle has always been how to make money by charging for content while also keeping as many as people returning to the site. And also course there is ever present back of the mind fear that the diverse online content will stop people buying newspaper. To cope with this situation, The Times, in terms of overall UK market introduced a crossword archive subscription services in 2008.Not only this they started charging for their online content. The general manager of Times paper Paul Hayes said the free ride is over day of free content have gone. The Times was first to charge for their content on net. According to The Times manager, every aspect of site need to support itself with its own revenue stream that is why they stared charging for its archives, for digital version of paper its law report. Despite of charging The Times has around 2million unique users. The main aim of the Times is to be the best newspaper in the world. The goal is to deliver accurate, intelligent engaging information to an ever large, ever more discerning audiances.The role of The Times as newspaper has evolved due to changes in information provision. Proliferation of satellite, TV channels, radio stations, the internet has helped the times to satisfy every need of its readers. Future of newspaper in 21st century; The future of newspaper has been widely debated as the industry has faced down soaring newsprint price, slumping ad sales, loss of much classified ads, drop in circulation. In recent years number of newspaper has slated for closure, bankruptcy or serves cutbacks. Revenue has plugged while competition from internet media has squeezed print publication. The debate has been more urgent, as a Deeping recession has shaved profits as once expensive growth in newspaper web revenue has leveled off forestalling what the industry hoped would become important source of revenue. The issue is whether the newspaper industry is being hit by cyclical trough, or whether new technology has reduced obsolete newspaper in their traditional formats. Facing these challenges, newspaper are considering combining to survive. Newspaper industry has always been cyclical the industry has weathered previous troughs. But with television arrival explosion of internet the first decade of 21stcentury increased the panoply of media choice available to reader while further cutting into newspapers begancy as source if news. Both TV internet bring news to the consumer faster in a more visual style than newspapers. This competing medium also offers opportunity to use moving image sound. Technological revolution has meant that reader accustomed to waiting for daily newspaper can now receive up-to-the -minute update from web portals. This new revenue stream, newspapers website, often takes away fraction of sum generated by the previous ads circulation driven revenue stream so newspaper have been forced to curtail their overhead while simultaneously trying to entice news users. Expanding reach of broadband internet access, many newspapers have faced several problems such as falling ad revenue plugging circulation. Ultimately the newspaper of future may bear little resemblance to newsprint edition familiar to older reader. It may become a by bird, part print part internet or perhaps eventually go fully digital. However the transition from print page to whatever comes next will likely be fought with challenges, both for newspaper and for its customers. The paper in newspaper may go away but the news will still remain. The paper is dynamic, but its just a device. Replacing it with pixel is better experience.(according to bill Keller, executive editor of Newyork times) Many more changes may happen in the worlds fast growing Newspapers market. The world is becoming more digital but the technology has helped newspapers as much as the internet. Making technological changes work for them or instead of them, will decide whether newspaper remain vital or road kill on the information superhighway. Newspaper had justified their existence with energy, creativity integrity. Thus, as of now it can be concluded that newspaper has remained open has welcomed technological changes. It has changed in every scene be it appearance, or marketing or using web according to time advent of technology to serve its objective of providing information keeping in mind the interest of customers.

Childhood Obesity :: Obesity in Children

As the saying goes, â€Å"You are what you eat†, is there initially someone to blame for that reason? Over the years as our nation grows, so does the appetite of many Americans. In recent studies, as obesity rates in the U.S. continue to rise, childhood obesity is among an ever-pressing concern for the public health. Children between the age of two and five have grown in obesity rate and adolescents aged twelve to nineteen have tripled in that rate. Obesity has not only grown over the span of fifteen years but has become an epidemic among young Americans. But who has to be at fault for the increase of weight in youth? There are many accusations of different people to put the blame but has anyone truly looked at the people selling these fast/junk food products. It is said that fast food industries spend millions of dollars in advertising which pretty much dominate what we watch and hear. So the cause of this epidemic of obesity is not always parents or the lack of good nutritio n/exercise but also the tricks and schemes advertising do to lure in consumers into buying their products but foremost targeting the younger crowd. Marketing campaigns for fast food are stronger and louder than ever now days. It is among one of the fastest growing strategies in advertising. For instance, the marketing of food in the mass media, particularly television has saturated children with advertisements touting all manner of fast food, cereal, and candy (Malvasi, 30). In some cases, parents are put to blame for their children’s obesity, but we seize to realize the financial situation a parent can be in. Many single parents bring in a low income and do not have the money to [prepare a healthy home cooked meal. They relay on dollar menus not just for their lack of parenting but they have to feed their children somehow and that may be their only option. Also, if parents bring in low income it is more likely that they work long shifts, or even work two jobs.

What My Sister Means to Me

article 4 nola. com Gulf of Mexico oil spill's environmental impact expected to be profound, long-lasting Published: Friday, May 07, 2010, 8:26 PM As the â€Å"Miss Brandy† shrimp boat skimmed rust-colored clumps of oxidized oil from Chandeleur Sound, seagulls from a flock circling nearby dived beneath a light oily sheen on the water's surface to feed on a school of minnows Friday afternoon. â€Å"The fish are probably coming to the surface because they're dying from the oil,† said Larry Schweiger, president and CEO of the National Wildlife Federation. Those gulls think they're getting a free meal when really they're getting a load of toxins. † Schweiger, who heads the nation's largest conservation group, led reporters on a six-hour boat tour to survey ecological damage caused by the Deepwater Horizon oil leak, which has been spewing an estimated 210,000 gallons of sweet crude per day into the Gulf of Mexico since the drilling rig exploded April 20. A 100-mile rou nd trip from Venice to the Chandeleur Islands revealed no oil on the shorelines of several islands. However, areas in Chandeleur Sound are crisscrossed by long ribbons of degraded oil, which turns a rust color as iron in the oil is exposed to air. Once scooped from the water, the oily clumps transform into gooey dark brown globs with the consistency of molasses. Shrimp boats were deployed throughout the sound to skim the water with orange booms to corral the floating oil. Schweiger traced the clumping phenomenon to a decision by BP, which was leasing the rig and is in charge of clean-up efforts, to use dispersants both on the water's surface and below the surface to break up the oil before it can wash ashore. Using dispersants minimizes the damage to the coastline, but the oil is spread throughout the water column and probably does more damage to the fisheries,† he said. â€Å"The dispersants just shift the risk. It's a trade off. † He applauded the decision to halt the use of underwater dispersants on the Deepwater Horizon leak, which is nearly a mile below the water' s surface, deeper than chemical dispersants had ever been used before. About two miles west of the Chandeleur Islands, schools of rain minnows could be seen darting beneath the floating oil. Schweiger said the fish are likely doomed. Dispersants will make oil and water mix, but there's no way to make oil and fish mix,† he said. Most islands in Chandeleur Sound are not protected by containment booms. One notable exception is New Harbor Island, a prime nesting ground for brown pelicans because the mangrove trees enable the birds to build nests safe from high tides. The island is encircled by booms, but beyond the booms were patches of oily water. â€Å"You can protect the island from the oil, but the pelicans are still exposed to it when they feed on fish in contaminated water,† Schweiger said. There have been several confirmed sightings of oil on barrier islands, but he oil does not appear to be staying very long, at least not in high concentrations. Schweiger pointed to a spot on Freemason Island, where he had seen oil the day before. Nevertheless, high tides had apparently washed it away by Friday afternoon, when several killdeer could be seen darting along the shoreline where the oil had been. However, Schweiger noted that little of the oil gushing from the ruptured well for more than two weeks has been removed from the water. â€Å"Just because you can't always see the oil doesn't mean it's not there and that it's not going to have a huge impact on nature,† he said.